In this episode Shannon Crabill, Email Developer at T. Rowe Price, joins Gary Rozanc to discuss the design of emails for a global investment management firm. Shannon goes in-depth on the need to research and understand the purpose and goal of sending emails to inform the visual design. Shannon also shares tips for designing calls to action with the body of an email, and she reveals the struggles to code emails for all the different email clients.
Shannon Crabill is an Email Developer at T. Rowe Price. Previously working as an Email Designer, she has been working with brands to design, test and code HTML emails since 2011. In 2016 she spoke at The Email Design Conference on the topic of maintaining a brand and high-quality emails in a high-volume work environment.
Outside of being an #emailgeek, she can be found deepening her knowledge of front-end and Wordpress development and volunteering as a Blog Editor for AIGA Baltimore.