In this episode Tracey Halvorsen President and Chief Visionary Officer at Fastspot joins Gary Rozanc to discuss the night and day differences between the finality of print design and ever evolving nature of interactive design. Tracey also shares her thoughts on what makes a good, and bad student portfolio. Finally the conversation goes into bringing the business side of graphic design back into the classroom.
Tracey Halvorsen. Tracey is President and Chief Visionary Officer at Fastspot an interactive design agency in Baltimore Maryland. Her background in visual art and computer-based technology and her hands-on style of leadership has helped Fastspot consistently create award-winning and industry recognized websites, applications and marketing campaigns.
Tracey, known for her innovative thinking and creative problem solving, is never short on opinions or ways to make things better, and she shares these observations in Fastspot’s blog and through in-person presentations and workshops. Tracey keeps her focus on big-picture trends and how business is evolving and transforming within the interactive marketing arena. She ensures Fastspot engages with the “right” clients and works to inspire her team and colleagues to deliver outstanding results.
Tracey has been a speaker and presenter at numerous industry events and conferences including one of 2010 SXSW’s most talked about presentations entitled, “We F*cked Up. Now What? Exploring Failure with Happy Cog and Friends”. More recently Tracey presented “Become a Storymaker” at Confab London as well as “Creating Healthy Client Relationships” at Owner Summit and “The Art of Content” at the Wharton Web Conference in 2015.